Red & Yellow
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Course Curriculum
Marketing 1 Description
The important bits
Key Info
- Course Duration: 3 Years
- Accreditation: Council on Higher Education (CHE)
- Access: On Campus
- Start Date: 16 February 2026
- Cost: Enquire for Price
Career Options Post BCom
- Marketing Manager
- Brand Manager
- Entrepreneur
- Business and/or Market Analyst
- Market Researcher
Next generation creativity
Learn the most cutting-edge creative theory and practical skills that will form the foundation of your career.
Learn from top talent
This BCom degree is built and taught by industry pros who know what the job market is looking for.
Build your career
Get your headstart with modules designed to expose you to every creative field before you specialise.
Get recognised
Be recognised with an industry centric Red & Yellow degree, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Take Our Bcom To Maximise Your Employment Prospects:
Thanks to our longstanding and close ties to the industry, as well as our excellent relationships with leading local agencies and brands, many of our students are recruited even before the end of their final year of study, and more than 85% are gainfully employed after graduating. With R&Y’s qualifications being highly sought-after in the marketing world and among recruiters alike, businesses big and small contact us almost daily looking to hire our alumni and graduates.
Furthermore, the ability to be exposed to Unilever leaders will give BCom students more exposure to what it’s like to work at Unilever. Ranked yet again as Africa’s Top Employer in 2021, Unilever is widely renowned for its empowering recruitment practices and learning opportunities – as well as a company culture built on diversity and inclusion.
Meet your team:
This BCom Degree was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Carmen Schaefer
Head of Academics
20 years in education
Academic Team leader at Red & Yellow
Authors the annual employability report
Tendai Mbumbwa
Programme Manager
Curious researcher, with a cross-disciplinary approach.
Master’s in marketing, pursuing a PhD
Specializes in consumer behavior & marketing
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
Brands we work with
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