Red & Yellow
Online Short Course
Account Leadership
Are you a current or aspiring agency or team manager, looking to drive innovation and create maximum business performance? It starts at Red & Yellow with our 100% online Account Leadership short course, in partnership with Gillian Rightford, Adtherapy Founder & Managing Director.
Account Leadership for Agency Client Service Professionals is built to equip you with a range of highly practical skills. In just 13 weeks you’ll dial your leadership up by mastering internal workflows, stakeholder relationships, budgets, targets, and other key agency financial metrics. You’ll be able to deliver and sell incredible work, grow revenue and build strong, long-standing relationships with clients.
Check out your
Course Curriculum
- What is the role of Account Management? Why is it a Leadership role?
- Client challenges and how agency can help
- Knowledge – what you need to know
- Passport factors (contact reports, status reports etc.)
- Relationship building (internal and external)
- Prioritization & time management
The important bits
Key Info
- Course Duration: 13 Weeks
- Accreditation:
- Access: Online
- Start Date: 26 May 2025
- Cost: R20.00
What you’ll learn
- Apply the principles of account leadership (not simply management) within an agency environment
- Navigate internal workflow, process, and stakeholder relationship issues
- Master budgeting, targets, profitability, and other key agency financial goals and metrics
- Take greater strategic ownership of client accounts (as opposed to simply taking orders and managing projects)
- Deliver and sell great work, win business, grow revenue, and build strong, long-standing relationships with clients
Learn from top talent
This course is built and taught by Account Leadership experts who have decades of agency experience.
Build your skills
Understand and apply stronger decision making skills that are crucial for the next generation of work.
Think outside the box
This course is ideal for people who want to take ownership of, and drive success across, their client portfolios.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Account executives, account managers, and other client service professionals who want to take ownership of, and drive real success across, their client portfolios
- Client-facing specialists and advertising practitioners who want to secure better and bigger briefs, have greater strategic and creative input, and do better work for their clients; and
- Freelancers, independent contractors, and owners of small creative businesses looking to grow their existing accounts and win more business
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Gillian Rightford
Adtherapy Founder & Managing Director, Knowledge Partner
30 years in advertising industry
Founded Adtherapy in 2007
Strategic thinking and focused implementation
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
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