Red & Yellow
Online Qualification
Part-Time Advanced Diploma in Digital Marketing
This 2-year NQF 7 qualification certificate will equip you with highly respected and sought-after skills that will open the door to countless career opportunities. Created by leading industry experts, you’ll gain the world-class knowledge and expertise you need to be an effective and professional digital marketer.
The first of its kind to be offered by an African institution, this online learning program will provide you with a unique and highly sought-after qualification and skill set, opening the doors to great career-advancing opportunities. You’ll also have the benefit of studying flexibly, on your own time.
Check out your
Course Curriculum
Digital Marketing Strategy // Market Research and Behavioural Economics // Web Analytics and Data // Mobile Marketing
- Discuss the digital marketing context and modern consumer
- Conduct digital research on a brand’s target audiences and analyze user habits, behaviors, and actions on digital media
- Examine and analyze digital marketing data from a range of sources and use this to evaluate the success of digital marketing tactics, implementations, and campaigns
- Devise and execute online tests to improve the effectiveness of digital tools, tactics, and campaigns
- Judge and report on the effectiveness of digital marketing strategies
- Use a mobile/multiple-screen mindset and approach to marketing efforts.
The important bits
Key Info
- Course Duration: 2 Years
- Accreditation: Council on Higher Education (CHE)
- Access: Online
- Start Date: 21 July 2025
- Cost: Enquire for Price
Programme overview
This part-time programme is broken up into four modules over 2 years, requiring 18 hours of study per week.
It’s intensive and covers each aspect of digital marketing in detail. The strong focus on analytics, strategy, and optimization; as well as industry relationships and presentation, is what differentiates the program from similar qualifications.
Practical component: Each module is designed to equip you with the knowledge and skills you need to be a professional digital marketer. Real-world assignments, research projects, written tests & other assessments will enable you to use and build upon your skills.
Theoretical component: You’ll learn how to formulate a marketing strategy in the digital age, how to create effective digital marketing assets, and how to use earned and paid digital marketing tactics to achieve optimal results.
Boost your career
Studying this Advanced Diploma will equip you with the most up-to-date & relevant skills to elevate your marketing.
Think outside the box
This Advanced Diploma is ideal for people who want to bring digital creative flair to their marketing strategy, & understand a range of key tactics.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Find gainful employment
Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for Marketing Graduates and professionals who want to:
- Get the edge.
- Gain practical skills and in-depth knowledge needed to become a successful and professional digital marketer.
- Gain an NQF level 7 qualification that gives you a competitive advantage.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Melissa Opperman
Manager for the School of Lifelong Learning
Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential. With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions. Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys
Di Charton
Senior Lecturer
Purpose over profit
Left advertising for passion in education
Empowers and educates the SA marketing industry
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
Brands we work with
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