Red & Yellow
Online Short Course
AI for Copywriting
The Fourth Industrial Revolution is here, and every day new AI tools are changing the world of copywriting. But instead of replacing the discipline, they are here to empower you to reach new levels of creativity and streamline the way you work.
Red & Yellow’s new AI for Copywriting microcourse is here to bridge your skills gap and let you master AI tools to future-proof your career. It’s designed for copywriters, marketing professionals, and other individuals looking to partner with AI in their approach to copywriting to take their uniquely human skills to the next level in socially responsible ways.
Check out your
Course Curriculum
- In this part of the micro course, you will be briefly introduced to the principles of well-crafted and structured digital copy - the necessary ‘criteria’ for great digital copywriting.
- You will then be introduced to the ways in which AI can support human capacity in producing great digital copy for a variety of purposes and audiences in the marketing context.
- You will also briefly learn about and set up the most popular AI tools used to create and enhance digital copy, such as ChatGPT and GPT4.
- By the end of Part 1, you will be able to evaluate basic AI generated digital copy against the principles of copywriting.
The important bits
Key Info
- Course Duration: 2 Weeks
- Accreditation:
- Access: Online
- Start Date: 2 June 2025
- Cost: R1900.00
What you'll learn
- Apply an understanding of the principles of effective digital copywriting to the evaluation of AI generated copy for various purposes and audiences.
- Use basic and advanced prompt engineering to generate and improve copy in ChatGPT and GPT 4.
- Create a mini-portfolio of work featuring AI generated copy for blogs, websites, and email newsletters, aligned with the principles of digital copywriting.
- Critically reflect on socially responsible AI-generated digital copy, and produce copy that is free from bias and that reflects a diverse, pan-African audience.
Empower your skillset
Get all the theory and practical tools you need to understand and harness AI to boost your career.
Learn from top creative minds
Our lecturers are industry leaders and bring a wealth of experience to the classroom.
Unleash your creativity
This micro course is built to help you master AI tools to thrive in the next generation of work.
Get industry recognition
Gain a Red & Yellow certificate of completion, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Included in your course:
Creative thinking is the most important skill
This course is perfect for:
Copywriters, marketing professionals, and other individuals looking to partner with AI in their approach to copywriting to take their uniquely human skills to the next level in socially responsible ways.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Melissa Opperman
Manager for the School of Lifelong Learning
Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential.
With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions.
Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
Brands we work with
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