Red & Yellow
Online Short Course
AI for Management Insights
You’ve heard that AI is taking over the world and you want to know how you can use it to supercharge your business decisions. The short answer is, it can. But AI-generated insights can only ever be as good as your prompts. You’ll need to know how to prompt the AI appropriately so that you can leverage its insights in ways that are meaningful for your business.
Red & Yellow’s new AI for Management Insights microcourse will equip you with the necessary prompt engineering and other skills to critically engage with AI generated business insights. This microcourse is perfect for business managers, leaders and other practitioners looking to leverage AI by generating and analysing data-driven insights, to make sound decisions that will future-proof your business and give you the edge over your competitors.
Check out your
Course Curriculum
- In this part of the micro course, you will be briefly introduced to generative Artificial Intelligence (AI), and the role that it can play in business management and across functional business units, especially in the context of analysing data sets to make informed decisions.
- You will also be introduced to the value of data-driven decision making in a cross-functional business context.
- In addition, you will explore ways in which generative AI can assist managers in making sound business decisions.
- You will learn to set up GPT4 as a particularly powerful tool to use in data analysis, although you will also be exposed to other generative AI tools that may be useful in this context.
- By the end of Part 1, you will be able to evaluate the usefulness of business insights drawn from AI generated data analysis.
The important bits
Key Info
- Course Duration: 2 Weeks
- Accreditation:
- Access: Online
- Start Date: 2 June 2025
- Cost: R1900.00
What you’ll learn
- To describe the importance of prompt and prompt-engineering to analyse data and generate insights and reports.
- To use GPT4 and embedded platforms to generate insights and reports.
- To use the insights and reports generated using AI to present data effectively.
- To critically reflect on inherent biases and socio-political issues relating to and present in AI-generated insights.
Empower your skillset
Get all the theory and practical tools you need to understand and harness AI to boost your career.
Learn from top creative minds
Our lecturers are industry leaders and bring a wealth of experience to the classroom.
Unleash your creativity
This micro course is built to help you master AI tools to thrive in the next generation of work.
Get industry recognition
Gain a Red & Yellow certificate of completion, giving you a blend of theoretical knowledge and hands-on skills.
This course is perfect for:
- Business managers, leaders, and other business practitioners looking to use AI in responsibly generating and analysing meaningful data-driven insights to make sound business decisions.
Who you’ll meet
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Melissa Opperman
Manager for the School of Lifelong Learning
Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential.
With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions.
Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
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