Red & Yellow
Online Short Course
Customer Experience
In today’s world, customer experience (or CX) is paramount to a business’s success. In this course you will learn how to take the customer's experience with your brand to the next level, putting them first and understanding how they are unique. You’ll be taught everything from CX strategy to how to ethically use AI to improve your customers experience and everything in-between. In the words of Shep Hyken, “A brand is defined by the customer's experience. The experience is delivered by the employees.” With this online short course, you can use the very latest skills and knowledge to rise above the competition.
Check out your
Course Curriculum
This module contextualises CX and distinguishes between CX and customer service. It also illustrates the CX ecosystem and differentiates between CX, user experience (UX), user interface (UI), and employee experience (EX). Module 1 makes a business case for CX and sets the scene for further exploration in the modules to follow.
The important bits
Key Info
- Course Duration: 11 Weeks
- Accreditation:
- Access: Online
- Start Date: 28 July 2025
- Cost: R13500.00
What you’ll learn
- Expertly navigate the CX ecosystem – the customer journey and all touchpoints and environments where customers interface with a brand
- Apply sound leadership principles to move mindsets and drive positive CX and employee experience (EX)
- Map out a CX strategy with consideration of the intersection between CX and EX
- Demonstrate insight into customer personas and pain points; and map customer journeys accordingly
- Design exceptional CX systems and processes
- Use key metrics reflexively to drive continuous improvement of CX
- Harness the potential of AI in better understanding and positively shaping CX
Learn from top talent
This course is built and taught by industry experts who have noted experience in this exciting field.
Build new-age skills
Customer experience is more important than ever. Don’t be left behind and learn the ins and outs of CX.
Think outside the box
Learn how to use artificial intelligence to improve your customers’ experience.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Melissa Opperman
Manager for the School of Lifelong Learning
Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential.
With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions.
Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
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