Red & Yellow
Online Short Course
Digital Content & Copywriting
Build strong, trusting brand-consumer relationships with strategic copywriting skills and an effective digital content strategy
Content is a critical part of any marketing strategy, and people who upskill in this field are guaranteed to be noticed by top businesses. The 12-week Digital Content and Copywriting course covers the strategic copywriting and content creation skills necessary to plan, create, and implement an effective digital content strategy. At the end of this course you’ll be able to create engaging, winning copy and content as well as set up a content marketing plan and manage communities, with the end goal of building strong, trusting brand-consumer relationships.
Check out your
Course Curriculum
- Identify digital content and explain its importance
- Work with concepts and storytelling to draw the right attention to a brand
- Create social media posts using content best practices.
The important bits
Key Info
- Course Duration: 13 Weeks
- Accreditation:
- Access: Online
- Start Date: 26 May 2025
- Cost: R14900.00
What you’ll learn
- Learn how to understand exactly who your target audience is so that you can create truly compelling content
- Learn how to craft engaging copy and content that generates a true value exchange with your customers
- Become a community manager who can manage communities across various platforms
- Produce a portfolio of content to show off your abilities
- Learn how to create videos, podcasts, blogs, and social media posts that engage your audience
Upskill with in-demand expertise
This course is built to give you the most up–to-date skills needed to thrive in the digital content landscape.
Bring creativity to marketing
This course is ideal for people who want to stay on top of their marketing game with a range of creative skill sets and approaches.
Learn from the pros
Our lecturers are at the forefront of industry and new marketing developments, and build the latest content into our courses.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Who Should Take This Course?
- Copywriters who want to learn how to write for the web
- Aspiring content marketers, traditional marketers, and entrepreneurs
- Small business owners who rely on content to promote their brand
- Anyone who wants to write compelling content for their brand.
- Community Managers
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Sarah Browning-de Villiers
Lecturer
Oxford grad, CCO at Machine_Publicis Africa
Content strategist with awards for Sanlam, PepsiCo, etc
2020 Editor of the Year, IAB Committee Lead
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
Brands we work with
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