Red & Yellow
Online Short Course
Digital Marketing Introduction
Getting your start in digital marketing is easier than ever with Red & Yellow. We’ve made things simple in this 6-week course that’s focused on the fundamentals, teaching you how to start planning and implementing groundbreaking digital marketing strategies.
This online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content.
Check out your
Course Curriculum
- Understand how the marketing mix works in the online world
- Assess all the factors that influence your brand online
- Identify the online customer journey
- Understand the interplay of paid, earned, and owned media
The important bits
Key Info
- Course Duration: 6 Weeks
- Accreditation:
- Access: Online
- Start Date: 21 July 2025
- Cost: R9900.00
What you'll learn
- The critical elements of a digital marketing strategy
- Understanding the (new) customer journey
- What makes for effective digital content
- The nuances and behavioural shifts that work best across the various social media channels/platforms
- How to analyze the many data points and what is important
- The different types and applications of paid/performance media
- The importance of SEO and UX
Get a head start
Studying this course will equip you with up-to-date digital marketing basics to guide you into this growing discipline.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Discover the power of digital
This course is ideal for experienced marketers – or those new to the industry – who want to make a move to digital.
Grow your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Included in your course:
An industry-sought-after Certificate of Completion from Red & Yellow
Original, relevant, and constantly updated content
An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
This course is perfect for:
- Traditional Marketers and Brand Managers, who need a quick accelerator into the digital realm
- ‘Newbies’ to digital marketing who want to explore if it is a subject that interests them
- Businesses who are moving into marketing for the first time – or don’t want to be marketers, but do want to understand the impact of how digital is leveling the playing field
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Melissa Opperman
Manager for the School of Lifelong Learning
Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential.
With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions.
Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
Brands we work with
Get your copy of our world renowned eMarketing Textbook
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
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