Red & Yellow
Online Short Course
Management Development Programme: Agency Leadership
Advertising, media, and communications agencies and their teams need future-fit managers who can inspire and lead a diverse mix of creative talent to perform at the highest levels. They need to conceptualise innovative solutions to complex problems, capitalise on new ideas and technologies, and deliver world-class creative output.
Check out your
Course Curriculum
- We will look at the principles that drive general management in agencies and creative industries.
- We will take a contextualised look at agency functions and how these are navigated in a contemporary context.
The important bits
Key Info
- Course Duration: 6 Months
- Accreditation:
- Access: Online
- Start Date: 4 August 2025
- Cost: R36500.00
What you’ll learn
- Navigate the dynamic interplay of business functions in an agency or creative organisation.
- Apply innovative approaches to the management of creative people and processes.
- Lead diverse teams in a manner that delivers high performance, innovative thinking, and top-quality output in the agency context.
- Drive marketing efforts for ultimate customer satisfaction and agency success.
Create budgets, plan resources, and evaluate and make financial decisions in the agency context. - Think like a creative entrepreneur.
- Communicate for maximum impact in agencies and creative business environments.
Learn from top talent
This course is built and taught by Sustainable Marketing experts who have noted experience in this exciting field.
Build new-age skills
Understand and apply ethical decision making skills in marketing that will resonate with future generations.
Think outside the box
Gain an understanding of ethical consumer behaviour and how to drive behavioural change.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
An industry-sought-after Certificate of Completion from Red & Yellow
Original, relevant, and constantly updated content
An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Managers in agencies, creative businesses or functions looking to broaden and formalise their management skills.
- Managers in typically ‘non-creative’ businesses or functions looking to introduce creative and innovative thinking and practices into their teams.
- Professional creatives wanting to move into managerial roles.
- More experienced agency professionals looking to build new agencies or businesses.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Melissa Opperman
Manager for the School of Lifelong Learning
Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential.
With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions.
Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
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