Red & Yellow
Online Short Course
Media Planning
This online course packs a hefty punch when it comes to learning about the pros and cons of traditional and digital media channels. Learn what constitutes a robust media strategy, why it’s so important to segment and understand your audience, and how to measure, optimise and report on performance. You’ll get an in-depth understanding of marketing channels, learn to apply integrated approaches, define your audience and how best to connect with them and measure performance to ascertain cost versus value.
Check out your
Course Curriculum
- Explain how the current media landscape affects customers
- Understand where advertising falls under the marketing umbrella
- Describe important touchpoints for your brand
The important bits
Key Info
- Course Duration: 10 Weeks
- Accreditation:
- Access: Online
- Start Date: 14 July 2025
- Cost: R13500.00
What you'll learn
- The pros and cons of traditional and digital media channels
- Why it’s important to segment and understand your audience
- What constitutes a robust media strategy
- Get an in-depth understanding of marketing channels
- Learn to apply integrated approaches
Build in-demand skills
Understand and apply crucial media planning skills that will optimise your brand and keep you ahead of the game.
Learn from top talent
This course is built and taught by media planning experts who understand the value this discipline brings to business.
Think outside the box
This course is ideal for people who want to creatively market their product or service with an elevated mindset.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Anyone who works in any form of advertising or marketing communications, or anyone who intends to enter the field.
- This course is essential for anyone involved in media planning, marketing communications and advertising, and related fields.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Ramiza Abdool
Tutor
A decade in digital marketing.
Led strategic planning for international brands.
Passion for understanding human behavior.
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
Brands we work with
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