Red & Yellow
Certificates
National Certificate in Advertising specialising in Digital Content & Copywriting
Whether you are a copywriter wanting to learn the ins and outs of digital content, an online community manager, a traditional marketer, or an entrepreneur who wants to make a new product stand out and shine – compelling content is one of the most critical pillars of any marketing strategy.
This SETA-accredited NQF level 5 National Certificate is delivered completely online – allowing students to gain a critical qualification with minimal interruption to their lives. The 30% theoretical component is balanced by highly practical 70% workplace implementation – so as new skills are learned, you can start applying them immediately and add more value to the workplace.
Check out your
Course Curriculum
- An introduction to marketing strategy, with a look at how budding content and copywriting experts can analyze the marketing environment to help them place their content.
- Then we’ll look at how to precisely identify the people for whom you’re creating content.
The important bits
Key Info
- Course Duration: 1 Year
- Accreditation: Skills Education Training Authority(SETA)
- Access: Online
- Start Date: 21 July 2025
- Cost: R39000.00
What You’ll Learn During this National Certificate Course
At the end of this certificate, you will be able to:
- Apply deep strategic thinking, in-depth research, insight development, and conceptual ideation to communicate with your target audiences
- Create a strategic content plan that reinforces the brand positioning and promise
- Execute targeted content campaigns that delight consumers
- Write compelling, persuasive copy that influences customer behavior
- Create strong customer relationships to improve customer lifetime value
- Build a brand reputation as a thought leader in its industry
Get a head start
This qualification will equip you with up-to-date digital marketing basics to guide you into this growing discipline.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Upgrade your communication
This qualification is designed to improve your copy and content across all channels to improve your CLV.
Grow your career
Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This Online Certificate Is Perfect For:
- Social media managers and content producers looking to hone their craft and learn current best practices
- Small business owners who want to engage more deeply and effectively with their customers
- Marketing professionals who are under constant pressure to deliver high-volume, high-impact communication campaigns
- Curious minds who want to be at the forefront of the content revolution
Meet your team:
This National Certificate was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Craig Strydom
Senior Lecturer
25 years in communications.
Award-winning copywriter in three countries.
Co-author of ‘Sugar Man’ book.
Melissa Opperman
Manager for the School of Lifelong Learning
Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential.
With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions.
Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
Brands we work with
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