Red & Yellow
Online Qualification
National Certificate in advertising specialising in Digital Marketing
Created by leading industry experts, this first-of-its kind 1 year NQF 5 on campus qualification is highly respected. With it, you’ll gain world-class knowledge and the expertise you need to be an effective and professional digital marketer.
Benefit from the flexibility of being able to study in your own time and apply what you learn to your daily tasks. Get a taste for real-world assignments, research projects, written tests & other assessments that allow you to use and build upon your skills. You’ll also get the opportunity to participate in regular interactive ‘live chat’ sessions with our content creators and others, which will allow you to deepen your understanding and debate issues relevant to each module.
Check out your
Course Curriculum
– Creative Thinking
– Digital Marketing Strategy
– The importance of the customer
– Presenting your ideas
The important bits
Key Info
- Course Duration: 1 Year
- Accreditation: Skills Education Training Authority(SETA)
- Access: On Campus
- Start Date: 16 February 2026
- Cost: Enquire for Price
What you’ll learn
- Master essential digital marketing tools, techniques, and strategies from industry leaders.
- Develop practical skills through real-world assignments, research projects, and assessments.
- Apply your learning immediately to real-life scenarios in your daily work.
- Participate in interactive live chat sessions with experts and peers, enhancing your understanding and engaging in meaningful discussions on key industry topics.
- Build a strong foundation for career growth with a qualification respected by employers worldwide.
Learn from top talent
This qualification is built & taught by Digital Marketing experts who have vast experience in the industry.
Build your skills
Understand & apply cutting-edge skills that are designed to future-proof your career.
Think outside the box
This qualification is ideal for people who are looking to form the fundamentals for a strong & recognised career in digital marketing
Elevate your career
Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Career Options
- Digital Marketing Manager
- Social Media Manager
- SEO Specialist
- Digital Strategist
- Content Marketer
- Client Service
- Paid Media Manager
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Melissa Opperman
Manager for the School of Lifelong Learning
- Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential.
- With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions.
- Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
Brands we work with
Get your copy of our world renowned eMarketing Textbook
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Learn More
