Red & Yellow
Online Qualification
Part-Time Advanced Diploma in Copywriting
Introducing a 2-year NQF 7 Part Time Advanced Diploma in Copywriting that will sharpen your mind, your pen and your writing skills. Developed by our experienced and award-winning academic team with years of industry knowledge, this programme goes well beyond just “copywriting” – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.
Check out your
Course Curriculum
- An introduction to marketing communication principles.
- After that, you will flex your research muscles, practising insight analyses as well as the application of analytical and critical thinking to compile a successful creative strategy.
- You will also explore ways to tap into your creativity and master the skill of writing brand manifestos and longer forms of copy.
The important bits
Key Info
- Course Duration: 2 Years
- Accreditation: Council on Higher Education (CHE)
- Access: Online
- Start Date: 21 July 2025
- Cost: Enquire for Price
What you'll learn
- All the theory and insights behind creative strategies, including marketing communications principles, research and insights analysis, and critical thinking.
- How to master brand storytelling and transmedia narration, and flex your content marketing muscle at consumer touch points across traditional media platforms.
- How to integrate brand communications across all media channels.
- Business and visual communication skills, including the future of copywriters in the industry.
Acquire tomorrow’s skills
Learn the tools of the trade and how good copywriting cuts through the noise in today’s oversaturated media.
Learn from top talent
This Advanced Diploma is built and taught by multi-award winning copywriters whose work has been recognised across the globe.
Think outside the box
This Advanced Diploma is ideal for tomorrow’s creative copywriters, communicators and content creators.
Elevate your career
Be recognised with an industry centric Red & Yellow Advanced Diploma, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Highly creative wordsmiths
- Individuals who want to fast-track their careers and become sought-after conceptual copywriters and creative leaders at advertising agencies, in-house marketing departments or anywhere else in the fast-changing marketing landscape
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Craig Strydom
Senior Lecturer
Global communications expert
Award-winning copywriter
‘Sugar Man’ co-author
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
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