Red & Yellow
Online Qualification
Part-Time Advanced Diploma in Marketing & Advertising Communications
Marketing & Advertising Communications is a highly sought after specialisation that’s all about managing and improving the relationship between your brand and your customer. In this 2 year Part-Time Advanced Diploma, you’ll learn a unique blend of the latest theory and practical skills and be introduced to the world of advertising, direct marketing and more.
Study Part Time and experience cutting-edge processes in the industry, including IMC, viral, and digital marketing communication. This is achieved through interactive workshops where people in the business present the challenges facing them and look to Project Teams for solutions.
Check out your
Course Curriculum
- During the first module, you will learn the basics of strategic marketing, entrepreneurial marketing, and cause and sustainability marketing.
The important bits
Key Info
- Course Duration: 2 Years
- Accreditation: Council on Higher Education (CHE)
- Access: Online
- Start Date: 21 July 2025
- Cost: Enquire for Price
What you’ll learn
- How to understand and apply concepts and processes that give greater insight into forces in the marketplace, consumers’ willingness and ability to buy, and the effective positioning of brands.
- To become accomplished in applying the principles and processes of Integrated Marketing Communication and understand the core components of this exciting profession
- To network with prospective employers
- How to prepare for interviews and personal guidance
- Real-world and industry centric practical experience
Acquire tomorrow’s skills
Equip yourself with the industry’s most sought after marketing and advertising skills.
Learn from top talent
This Advanced Diploma is taught by industry experts with years of experience in the advertising game.
Unleash your creativity
Build a career of note with the latest innovative and up-to-date skills that will shape tomorrow’s industry
Elevate your career
Be recognised with an industry centric Red & Yellow Advanced Diploma, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This Programme Is Perfect For:
- Highly-motivated individuals with a passion for connecting the dots between consumers and brands.
- Creative minds with the ability to run with innovative ideas and turn them into tangible results.
- Excellent communicators who want to forge strong relationships that will add meaningful value to brands.
Meet your course creators:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years. Here are some of the lecturers you’ll “meet” online:
Di Charton
Senior Lecturer
Di embodies purpose over profit, having stepped aside from a successful career in the advertising industry to fulfil her passion of shaping the minds of tomorrow.
Di strives to empower and educate the SA marketing communications industry through a myriad of traditional and digital platforms.
With a unique combination of marketing, leadership and engineering experience, Di brings a multifaceted approach to using marketing trends and insights to innovate and empower the industry as a whole.
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
Brands we work with
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