Red & Yellow
Online Short Course
Product Management
You may have heard the phrase “most new products fail”, and it’s because of poor product management.
The principles of good product management extend from physical products to software, and truly excellent product managers know how to connect market needs with brilliant solutions. The result? Products that simply will not and do not fail. With Red & Yellow’s fresh new Product Management online short course you’ll learn how to manage products through each stage of the development process, from strategy and research to marketing and product liftoff.
Check out your
Course Curriculum
- Look at the role of product managers, and how this differs from the role of product owners and other related roles.
- This is a theoretical introduction.
The important bits
Key Info
- Course Duration: 11 Weeks
- Accreditation:
- Access: Online
- Start Date: 21 July 2025
- Cost: R13500.00
What you’ll learn
- Navigate the product management landscape and learn the fundamental skills to establish yourself as a product manager.
- Manage each stage of the product development life cycle.
- Formulate a crystal-clear product strategy.
- Create and manage a product roadmap.
- Use storytelling in product propositioning.
- Manage, market, and launch a product for maximum impact.
Gain tangible skills
Studying this course will give you the highly applicable tools your career needs for successful product management
Learn from the best
Our lecturers nurture our students, resulting in them winning awards for their creative work
Get more creative
This course is ideal for people wanting to combine commercial logic with creative magic
Advance your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Existing product managers who need to brush up on their skills
- Engineers, analysts, designers, and other specialists looking to develop broader, cross-disciplinary management skills to advance their careers.
- Product owners wanting to move into product management.
- Individuals with a keen interest in product management.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Candice Sergeant
E-Commerce Product Owner at Netcash
10 years in ecommerce, digital, strategy, customer experience
Analytical, creative problem solver, passionate about tech and insights
eCommerce Product Owner at Netcash, collaborates with global platforms
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
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