Red & Yellow
Online Short Course
Public Relations
With the ever increasing prominence of digital channels, the nature of public relations has shifted over the last couple of decades. It has meant that the modern public relations practitioner must be well-versed in digital communication, yet also be grounded in the fundamental principles of public relations.
In this course, you will learn to craft compelling stories that resonate, build and maintain strong relationships with influencers and the media, and write impactful press releases that get noticed.
Check out your
Course Curriculum
Master the art of building strong, lasting relationships with influencers, journalists, and key stakeholders. Learn how to effectively communicate, network, and establish credibility, setting the stage for successful PR campaigns
The important bits
Key Info
- Course Duration: 11 Weeks
- Accreditation:
- Access: Online
- Start Date: 30 June 2025
- Cost: R16500.00
What you'll learn
- Develop and execute comprehensive PR strategies tailored to various media landscapes.
- Build and maintain strong relationships with influencers, journalists, and other stakeholders.
- Craft compelling narratives and press releases that resonate with target audiences.
- Implement effective social media campaigns that support PR objectives.
- Use AI tools to enhance PR efforts and analyse digital PR performance.
- Identify and manage risks associated with PR, including handling fake news and disinformation
Upgrade your skills to pro
Studying this course will equip you with next level cutting-edge skills based on the latest developments.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Bring creativity to public relations
This course is ideal for aspiring PR professionals, marketing graduates, social media managers, entrepreneurs, and communication officers.
Elevate Your Career
Be recognised with an industry-centric Red & Yellow certification, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
- A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach
This course is perfect for:
- Aspiring PR professionals who want to break into the industry with a strong foundation in modern public relations practices.
- Marketing graduates looking to specialise in PR and enhance their storytelling and media relations skills.
- Social media managers aiming to expand their expertise in digital PR and campaign management.
- Entrepreneurs who want to effectively manage their brand’s public image and handle media relations.
- Communications officers in organisations looking to upskill in digital PR, crisis management, and AI-driven strategies.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Melissa Opperman
Manager for the School of Lifelong Learning
- Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential.
- With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions.
- Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
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