Red & Yellow
Online Short Course
Responsible Influencer Marketing
Influencer marketing continues to grow across media channels, but how can you ensure that your content is up to standard and within advertising best practice?
This nano course, presented in partnership with the Advertising Regulatory Board (ARB), unpacks what responsible influencer marketing involves. You’ll explore key topics such as the difference between paid-for and not-paid-for communication (and its implications for the influencer), the impact of the ARB on influencers, relevant regulations like the Code of Advertising Practice, and the ARB’s responsible influencer programme.
Check out your
Course Curriculum
By the end of this course, learners will be able to:
- Apply the Code of Advertising Practice to influencer marketing so that paid-for communication is done ethically and responsibly.
The important bits
Key Info
- Course Duration: 1 Hour
- Accreditation:
- Access: Online
- Start Date: TBC
- Cost: R250.00
What will be covered:
- Couch discussion with the ARB
- An introduction to responsible influencer marketing
- The role of the ARB and regulatory frameworks
- Influencer responsibilities and compliance
- The responsible influencer programme
- Relevant resources
- Case study
Empower your skillset
Get the basic theory and practical tools you need to understand and harness influencer marketing to boost your career.
Learn from top creative minds
This nano course is exclusive and endorsed by the Advertising Regulatory Board.
Unleash your creativity
This nano course is built to help you master responsible influencer marketing.
Get industry recognition
Gain a Red & Yellow Nano Badge upon completion of the nano course.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
- A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach
Who you’ll meet
Andrew Allison
Chief Commercial Officer
Andrew Allison comes with a wealth of knowledge and experience and this corporate lawyer, accountant and B-BBEE specialist is also a business problem-solver of note.
Gail Schimmel
Knowledge Partner
Gail Schimmel, a licensed attorney boasting four degrees, currently serves as the CEO of the Advertising Regulatory Board. Alongside her professional endeavours, she’s authored five novels, including her latest works, “The Accident” and “Two Months”.
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
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