Red & Yellow
Online Short Course
Search Engine Optimisation
Learn the basic skills to improve your website’s search engine rankings
Websites are ranked and indexed constantly based on ever-changing algorithms designed to ensure that search engine results are accurate and value-adding. To get your website to the top of the list, you need the most up-to-date skills taught by pros to understand how search engines crawl and index your content, and how they decide what’s going to be most useful and relevant for their users. In just 10 weeks you’ll learn everything from relevance to authority and accessibility and be able to craft SEO strategies that will get your content to the top of the list.
Check out your
Course Curriculum
- How search engines work
- The SEO process
- Factors that affect ranking
- How search engines approach various coding languages
The important bits
Key Info
- Course Duration: 10 Weeks
- Accreditation:
- Access: Online
- Start Date: 25 August 2025
- Cost: R13500.00
What you’ll learn
- Understand the complexities of SEO, and how to achieve high rankings for your website
- Know what is required for websites to maximize search engine visibility
- Gain clarity on the right metrics for measuring your SEO initiatives, and how to distinguish the ‘vanity’ metrics from the ones that truly matter
- Find out how SEO can help you influence your customers’ buying cycle and purchase decisions
Boost your career
Studying this course will equip you with the most up-to-date & relevant skills to elevate search for your business.
Think outside the box
This course is ideal for people who want to bring technical digital skills & creative thinking to their marketing.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Be recognised
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Who should take this course?
- Anyone wanting to understand how to out-smart the complexities of search engine algorithms, and get their site to the top of the list
- People who already understand how SEO works, and want to stay on top of their game
- Small business owners who want to increase their competitiveness, and get more business
- People wanting to take their digital marketing skills to the next level
Content Marketers who want to increase reach and exposure to relevant audiences
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Stephen Sandmann
Lecturer
Digital marketing consultant, 10+ years experience
Award-winning skills from Ogilvy, Quirk, and Vodacom
Consultant at Sandmann Digital for 4+ years
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
Brands we work with
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