Red & Yellow
Online Short Course
Social Media Marketing Course
Heighten engagement, amplify ROI, increase exposure, and reach new audiences. This 10-week online course from Red & Yellow will take your social media from conventional to compelling by teaching you a range of practical tools, strategies, and valuable tactics.
You will gain a wealth of skills and knowledge through highly practical coursework.
Check out your
Course Curriculum
- Explain how social media integrates with other channels
- Justify the need for social media for your business
- List the business objectives social media can help you achieve
The important bits
Key Info
- Course Duration: 10 Weeks
- Accreditation:
- Access: Online
- Start Date: 26 May 2025
- Cost: R14900.00
You will learn how to:
- Develop content for your brand.
- Create a content calendar.
- Implement social advertising campaigns.
- Use all major platforms.
- Gain business intelligence and develop loyal fans.
- Manage communities and use social media for customers.
- Measure and optimize your efforts using data analytics.
Gain practical digital skills
Stay ahead of the competition with the most up-to-date course content that is designed to future-proof your digital skill set.
Learn from top marketers
Our lecturers have hands-on experience in the industry and are at the forefront of what’s new in social media marketing.
Bring creativity to your work
This course is built to give you the skills to master digital channels, from strategy to creative execution, and drive ROI for your brand.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognize Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback: Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
- A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach
Who should take this course?
- Anyone who wants an excellent grounding in social media marketing
- Aspiring or current social media marketers, community managers, brand managers, customer service or PR executives, entrepreneurs, and content marketers
- Digital marketers aiming for a professional understanding of social media marketing techniques and global best-practice principles
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Daniela d’Hotman
Lecturer
CEO and Founder, Savvy Social
Over 8 years in Digital Marketing
Empowers individuals and businesses in social media
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
Brands we work with
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