Red & Yellow
Online Short Course
Storytelling for Impact & Influence
Storytelling for Impact and Influence is designed to transform the way you communicate, helping you craft compelling narratives that inspire action. Whether you’re looking to connect with an audience, lead with authority, or build a memorable brand, this course will give you the tools to make your stories stick.
Check out your
Course Curriculum
Explore the essence of storytelling, uncover its use cases, and learn why it’s such a powerful tool. This module delves into core storytelling principles, the concept of ‘The Big Idea’, and features case studies to inspire impactful storytelling in various fields.
The important bits
Key Info
- Course Duration: 6 Weeks
- Accreditation:
- Access: Online
- Start Date: 9 June 2025
- Cost: R6500.00
What you'll learn
Explain why storytelling is so powerful in terms of impact and influence and identify the core principles of all great stories.
Create a structured narrative using the narrative arc and develop a storyboard to visually plan out the story.
Apply key visual design principles to enhance the storytelling with appropriate visuals that engage and captivate audiences.
Apply storytelling techniques in business, leadership, and marketing contexts to influence and engage the target audience
Learn from top talent
Learn from industry experts and top lecturers in improving your knowledge on storytelling.
Build new age skills
Influencer marketing is a way different beast than it was in the past. Be equipped to tackle the new challenges that come with modern storytelling.
Think outside the box
Red & Yellow are always striving to be trailblazers in the industry and that doesn’t change with your education. It will give you the tools to tackle problems in ways you’ve never thought to do.
Elevate your career
Be a part of Red & Yellows’ amazing alumni and be associated with an education model that was founded by world renowned advertising agency in Ogilvy.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
This course is perfect for:
- Marketing professionals looking to enhance their ability to craft engaging brand stories that resonate with audiences.
- Business leaders and managers aiming to use storytelling as a tool to inspire teams, communicate visions clearly, and influence stakeholders.
- Entrepreneurs seeking to build a strong brand narrative, pitch ideas more effectively, sell their products and businesses, and create lasting emotional connections with customers and investors.
- Content creators such as copywriters, designers, and social media managers who want to sharpen their storytelling skills and create more impactful, visually compelling content.
- Public relations and communications specialists aiming to enhance their ability to tell stories that manage brand reputation, engage media, and handle crisis communication.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Melissa Opperman
Manager for the School of Lifelong Learning
- Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential.
- With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions.
- Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
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