Red & Yellow
Online Short Course
Sustainable Marketing
What is the future of marketing? In today's ever-evolving landscape, the intersection between marketing and sustainability is undeniable. Our role as marketers goes beyond transactions; it’s about honesty, integrity, and community empowerment.
This Sustainable Marketing online short course will equip you with the skills required to shape the future of marketing - a future where a brand’s impact extends beyond profit to better the world. It teaches how brands can align their values across the value chain, and move beyond product promotion to champion broader societal challenges with sustainability at the core.
Over 10 weeks, you’ll learn how sustainability isn’t just about being eco-friendly; it’s about marketers promoting products and services that genuinely enrich individuals and communities.
Check out your
Course Curriculum
- You will be introduced to the foundations of sustainability and why it matters.
- You will learn about the intersection of sustainability and marketing.
- In doing so, you will learn about environmental, social, and economic sustainability perspectives.
The important bits
Key Info
- Course Duration: 9 Weeks
- Accreditation:
- Access: Online
- Start Date: 30 June 2025
- Cost: R10900.00
What you'll learn
- Harness the power of sustainability in marketing, becoming an expert in strategies that transform brands and drive social and environmental change.
- Elevate brands by mastering responsible branding and ethical marketing, aligning with conscious consumers, and winning trust.
- Learn the secrets to inspire consumer behaviour change, fostering eco-conscious habits that benefit individuals and communities.
- Master social media activism, content marketing, and AI to amplify sustainable marketing.
- Measure and effectively communicate triple bottom line impact, giving brands a competitive edge in the world of sustainable marketing
Learn from top talent
This course is built and taught by Sustainable Marketing experts who have noted experience in this exciting field.
Build new-age skills
Understand and apply ethical decision making skills in marketing that will resonate with future generations.
Think outside the box
Gain an understanding of ethical consumer behaviour and how to drive behavioural change.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Marketers, branding professionals, innovators, and sustainability enthusiasts seeking a comprehensive understanding of sustainability’s role in marketing.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Melissa Opperman
Manager for the School of Lifelong Learning
Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential.
With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions.
Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.
Where Commercial Logic meets Creative Magic
Creative thinking is still the most powerful skill of the future, but only if it’s paired with commercial savvy and the ability to adapt. That’s why we equip future thinkers, doers, and makers with the real-world, future-proof skills they need to thrive. Whether you're climbing the ladder or building something of your own, we’ll help you learn how business works – and how to make it work for you.
Brands we work with
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