Red & Yellow
The Essential Guide to Marketing in a Digital World
More than 1 million downloads | Prescribed in universities around the world
The All-new 7th Generation eMarketing Textbook
The all-new 7th generation eMarketing textbook is here. Meet the updated essential guide to marketing in the digital and information age.
When it comes to the next generation of education Red & Yellow is always a step ahead. We’re the experts when it comes to digital marketing and we’re proud to present our updated 7th edition of our eMarketing textbook. And as the world’s most downloaded digital marketing resource, it’s the first step to becoming a more equipped and future-ready digital marketing professional.
Packed with future-proof knowledge and solid fundamentals
- Additional chapters to gear you up for marketing in the metaverse
- Enriched with up-to-date industry case studies
- Refreshed with the latest channel & technological changes
- Critically reviewed by industry experts
Choose local delivery and get your copy for ZAR950*, or pick international delivery and get it for ZAR2,950**.
*includes VAT & delivery fee
**includes international delivery fee
Our textbook is prescribed by over 300 international universities, including:
Order Online
Introducing the all-new 7th Edition of "eMarketing: The Essential Guide to Marketing in a Digital World", the definitive resource for mastering digital marketing in today's fast-paced and ever-evolving landscape.
International Orders
Bring the latest in digital marketing education right to your doorstep. The 7th Edition of eMarketing is now available for international shipping. Packed with real-world insights, updated strategies, and practical tools, this textbook is a must-have for anyone looking to excel in the global digital marketplace.
Price: $165 USD – includes the book and worldwide shipping.
